A modern, peaceful aesthetic cohesively designed from the hangtags to the social posts. Deliveries included the mandala logo, tagline, a branding suite and lookbook, photo shoots, a live action short film of the collection, Shopify website, catalogs, retail signage, POS, direct mail, social and event collateral. An aggressive online branding and marketing campaign using Public Relations, social media, blogging and celebrities launched simultaneously with the online and retail store opening.