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BISSELL
MORE FURBALLS IN FOREVER HOMES
CHALLENGE
The leading vacuum brand for pet clean-up wanted to do more than help consumers clean up pet stains and fur. To further build acquisition and cross-sell, they looked to increase awareness and consideration by connecting pet lovers with insights to make pet adoption and ownership easier.
SOLUTION
Bissell Pet Network — a digital community that provides pet parents with solutions for cleaning, caring for and training their pets. And, to find forever homes for more pets, an online adoption search portal along with Bissell-sponsored adoption events connect prospective pet parents with pets in rescues across the country.
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