CENTRA
BETTER MONEY DECISIONS FOR MILLENIALS
CHALLENGE
Centra Credit Union is a heavyweight in the Midwest’s financial circuit, but in an industry where people are courted by two or more financial institutions, brand loyalty is hard to maintain. Couple that with the fact that the average credit union member is 47 years old. How could Centra attract the 25 to 40-year-old crowd?
SOLUTION
The answer? Make finance a little hip. Encourage young people to make better money decisions and start out right with Centra. TV and digital video, outdoor, social and in-branch POS reminded young prospects and members that while "Adulting is hard, Centra makes it easier." The result: A flurry of inquiries and a 20% increase in millennial membership. Segmentation drove message clarity and efficiency.
Made with The Miller Group in Los Angeles, CA
