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DUNN EDWARDS

PAINTING THE TOWN GREEN

CHALLENGE

One of the country’s leading manufacturers and distributors of paint and painting supplies faced inroads from a major competitor and needed fresh thinking to better differentiate its offering and increase market share.

SOLUTION

We don't spitball. Some homework revealed Dunn-Edwards was the first and only LEED Gold-certified paint manufacturer in the business. The campaign that evolved - Greener By Design - includes both in-store and digital components and continues to successfully drive traffic and sales.

Made with The Miller Group in Los Angeles, CA

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