GENERATE LEADS & SMOKE THE COMPETITION

CHALLENGE

F&A Federal Credit Union provides financial services to employees of the Los Angeles County Forestry, Fire and Agricultural Departments. With holdings of over $2 billion and over 46,500 members, they're not exactly small potatoes, and not without competition either. Other banking institutions were courting their customer base and they wanted to position themselves as the place with the best rates.

SOLUTION

A digital and print campaign led potential customers to a landing page designed to show off the best of what F&A has to offer. A new vibrant color palette, beautiful graphics, parallax scrolling and animated type with engaging copy gave F&A the edge they were looking for, generating record leads with the targeted demographic.