NEED BRANDS
BIRTHING A BRAND FOR TIA & TAMERA
CHALLENGE
Created out of their own need for products during pregnancy and after their sons were born, actresses Tia and Tamera Mowry created the NEED brand of products, including Milky, a natural and organic herbal tea that promotes lactation, and Stretchy, a stretch mark oil. The pregnancy and motherhood landscape is crowded. How to stand out from the pack?
SOLUTION
NEED needed presence, including positioning, branding and brand architecture. A great project from conception to birth allowed NEED to build awareness and sales in record time. Delivery included positioning, branding, logos, marketing materials including website, photo library (art and photo direction), digital video, launch party collateral, press kits, partnering with influencers and brand tie-ins with their E! reality show.
Made with Mocean in Los Angeles, CA
