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OAKLAND INTERNATIONAL AIRPORT
MAKE AIRPORT PARKING EASIER. AND FUN.
CHALLENGE
With the increasing popularity of ride sharing apps, Oakland International Airport's parking was taking a serious dent in profits and needed some sparky thinking (on a low budget) to increase usage of their parking lot convenience and affordability.
SOLUTION
A cross channel campaign boosted awareness of airport parking that is anything but boring. And, would you believe it, coupons still work! E-blasts sent out with the promotion had a 40% engagement rate. And, thanks to these noticeable graphics, brand awareness, and profits, were back up to speed.
Made with The Miller Group in Los Angeles, CA
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