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POCKY
A BELOVED KAWAII TREAT GOES WEST
CHALLENGE
Pocky, a niche Japanese snack food, dreamed of upping the ante by gaining brand awareness and increased distribution in the U.S.
SOLUTION
A cross-country road trip brought the consumer to the brand. Replete with brand ambassadors, branded trucks, street teams and free samples, a Pocky Convoy "shared happiness" across the U.S. Sales increased 20%, and what was once a niche product is now in national grocery chains like Kroger, Wegmans, and Walgreens.
Made with The Miller Group in Los Angeles, CA
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