ENTERING THE LUXURY SUITE

CHALLENGE

simplehuman's decorative, stainless steel mirrors and trash cans have a dominant consumer presence. They wanted to repeat this in hospitality where the purchase funnel is a lot more complicated and competitors’ products less costly.

SOLUTION

Tout the fact that simplehuman fixtures are found in some of the finest hotels, restaurants, and resorts in the world. Testimonials from renowned designers in a multi-channel campaign focused on superior brand benefits - durability, functionality and enhanced guest satisfaction. This opened untapped markets with companies like VRBO and cruise ship operators. And simplehuman soon saw a spike in hospitality sales.