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STAND UP TO CANCER
CELEBRITIES STAND IN FOR A CAUSE
CHALLENGE
Broaden the appeal and awareness of the already popular Stand Up to Cancer Campaign with advertising and collateral.
SOLUTION
Digital, print, POS and collateral created to educate consumers included celebrity participation by brand ambassadors Laura Linney and Marg Helgenberger. Campaigns generated website traffic, exceeded donation goals and had a prominent retail presence.
Made with Christianne Brooks in Los Angeles, CA
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